Perino Tomatoes - Snack attack

The Challenge
Rare in the fresh produce category, Perino Tomatoes wanted to establish an identifiable brand, setting themselves apart and introducing customers to Perino as the naturally sweeter and superior snack of choice. Talking to women, 27 - 46, parents, and foodies, we wanted to reach these audiences, and demonstrate the simple and delicious snacking alternative perfect for their daily lives. 

The Idea
Creating our Snack Attack! campaign for Perino Tomatoes, we used this platform to claim ownership of the snackable space, showing our Perino Tomatoes ‘infiltrating’ snacking moments. 

• Three major campaign videos were created and used across YouTube, Facebook and Instagram, each speaking to a particular ‘snackable’ moment; Summer Entertaining, Work Snacking and Back to School.

• This creative platform then inspired and directed BAU social content throughout the year. Supporting campaign pieces during bursts, as well as extending the conversation to further moments relevant to our customers and their day to day activities and habits.

The Results
Through our Perino campaign and ongoing BAU social in 2020, we have reached over 3.7 million people, and over 2.2 million video views, across Facebook and Instagram placements.

The Role I Played
In this, I drove the creative campaign from pitch to win of the idea, shooting and production, as well as social and content strategy, including running the successful paid media campaigns across season 1 (2019-2020) and season 2 (2021-2022).

Additionally…
The social and content team, which I headed up as a discipline nationally, managed the social content always on strategy, influencer strategy, content ideation and creation (through our in-house content production team), as well as the paid media strategy and implementation.