About

Since social media and online content has become an important part of business, Brie has been immersed in the industry playing a pivotal role in building and executing measurable social media and digital campaigns.

Brie has seen all sides of how social media can work, from working within a digital performance marketing agency for close to 6 years becoming Head of Social Strategy, navigating how social media fits into the public relations space at esteemed Edelman, National Head of Social with an integrated communications lens at Ogilvy Australia, Head of Social moving into Head of Channel Transformation at highly awarded Clemenger BBDO Melbourne and now as National Creative Director, Content at Wunderman Thompson Australia (previously J. Walter Thompson) based in Melbourne.

Merging creativity with a focus on goals, conversions and data analytics have been key to her success. Her experience spans the likes of General Electric, UNICEF, GAP Clothing, Gumtree, China Eastern Airlines, Bayer, CUB, NAB, Nestle, Mars Australia (Choc, Pet and Food), Coca-Cola, KFC, U by Kotex, Huggies, IBM, AMEX, MYER, Mattel, AbInBev/CUB, Optus Business and more.

Most recently, Brie was a part of the team for AirBnB’s #UntilWeAllBelong campaign driving change for marriage equality in Australia that received Silver and Bronze Cannes Lions, a D&AD Wooden Pencil, a Webby and more. Brie was also instrumental in developing KFC’s multi-award winning $1 Chips campaign, which won the Grand Prix for Behavioral Science and Social Media at MSiX Awards, and was also the lead social media teacher at Miami Ad School in 2016. 

Creative Awards

Aboriginal Victoria ‘Deadly Questions’ - part of the team

  • Gold Spike in Direct (2019)

Never Before Barbie - part of the team

  • Bronze Cannes Lion, PR (2018)

Airbnb #UntilWeAllBelong - part of the team

  • Cannes Lion in Product Design (2017)

  • Cannes Lion in Integrated Media (2017)

  • Bronze Spike in Use of Ambient Media: Small Scale (2017)

  • D&AD Wooden Pencil for Integrated Campaigns (2018)

  • Webby for Corporate Social Responsibility (2018)

  • Clio for Integrated Campaign (2018)

  • Clio for Partnerships & Collaborations (2018)

  • One Show Merit in Cross Platform (2018)

KFC 90 Ways to Say $1 Chips - Co-led the team on this data-led campaign

  • AC&E Award 2016 (Data Analytics) - Behaviour Science + Social Media

  • MSiX Award 2016 (Creativity Powered) by Science

  • MSiX Award 2016 (GRAND PRIX)

Industry Awards + Acknowledgements

  • On the Executive Team at Wunderman Thompson Melbourne, Clemenger BBDO and Ogilvy during my tenures

  • Judge, Festival of Media Awards (Global) - 2018 and 2019

  • Award School application assessor - 2019

  • Award School Lecture Presenter - Social and Digital Ideas / How to Use Social Media as a Creative Vehicle - 2018 and 2019

  • Keynote Speaker - Future Social Media Strategy Event - 2015, 2016, 2017, 2018 and 2019

  • AAC8 - Selected as one of the top 20 Leaders at Ogilvy across Asia-Pac to attend a leadership course in Sri Lanka to be trained by top leaders of Ogilvy worldwide, including being mentored by Miles Young - 2016

  • Teacher, MIAMI AD SCHOOL - 2016

  • Spirit of David Ogilvy Award - 2015

  • KFC Celebrating Originality Award - 2015

Articles
https://www.thestable.com.au/the-stables-chats-creative-dilemmas-episode-1/
https://campaignbrief.com/j-walter-thompson-melbourne-bo/
https://www.bandt.com.au/miami-ad-school-enlist-ogilvy-head-of-social-to-lead-social-media-boot-camp/
https://campaignbrief.com/brie-stewart-joins-clemenger-b/

 

Creative History

Dec 2018-present
National Creative Director, Content - Wunderman Thompson Australia

Jan 2017-Dec 2018
Head of Channel Transformation, Clemenger BBDO Australia
Head of Social, Clemenger BBDO Melbourne

Jan 2015-Dec 2016
National Head of Social, Ogilvy Australia

2014-2015
Senior Digital and Social Strategist, Edelman Sydney

2009-2014
National Head of Social Strategy, Web Profits Australia
Social Media Strategist, Web Profits Australia
Social Media Marketer, Web Profits Australia
Senior Account Manager, Web Profits Australia

2007-2008
Copywriter (Events), IQPC

Contact

brie.s@parkininbrie.com

www.instagram.com/brieparker
www.linkedin.com/in/briestewart
www.twitter.com/brieparker
www.tiktok.com/brieparker11